The playbook for building winning youth sports programs.

Join 1M+ program directors who are creating thriving programs, engaged communities, and lasting impact—one game at a time.

Powered By

WHAT TO EXPECT EVERY WEEK

💰

Registration & Revenue Strategy

Proven approaches to pricing, registration timing, and packaging that increase participation without sacrificing margins.

📣

Coach Development & Retention

Systems for hiring, training, and retaining great coaches who align with your program values and standards.

💬

Parent Communication Systems

Clear communication strategies that reduce conflict, build trust, and keep families informed and engaged.

🙌

Program Culture & Values

How to build a culture that families believe in and want to be part of year after year.

👥

Retention & Community Building

Tactics to increase player and family retention through better experiences and stronger relationships.

📈

Player Development Frameworks

Age-appropriate development models that prioritize growth, confidence, and long-term athlete success.

WHAT PROGRAM DIRECTORS ARE SAYING

This playbook helped us look at the entire family journey, not just the games. Parents and players feel it.

Olivia M.

Program Director, Style Lacrosse Club

It feels like advice from someone who’s actually run a program. Every section is written with the realities of youth sports in mind.

Derek J.

Program Director, Youth Soccer Club

I’ve taken multiple ideas directly from Program Director’s Playbook and implemented them in our program. It’s practical, relevant, and written by people who actually understand youth sports.

Todd H.

Director of Coaching, New Haven Youth Soccer

WRITTEN FROM LIVED EXPERIENCE

Chad Henry

MAIN AUTHOR

10,000+ hours in youth sports as a program director, sport parent, college athlete, and Sales Director at Signature Locker.

Follow Chad on LinkedIn

Ricky Reyes

CONTRIBUTING AUTHOR

10,000+ hours as a program director, coach, and college athlete.

Follow Ricky on LinkedIn

Maddie Lewis

CONTRIBUTING AUTHOR

10,000+ hours as a youth sports coach, program director, league director, and camp director.

Follow Maddie on LinkedIn

THE NEWSLETTER

Every Thursday, get actionable insights on registration strategies, parent communication, coach development, facility management, and building a program culture that keeps families coming back season after season. Real strategies from real program directors who've been in the trenches.